Project goal:
1
NUMBER 1 TRAVEL APP IN APP STORE
3.000
Users onboarded in first week
25.000
Paid KM's Driven By users in First Week
NATIONAL
Press coverage in all major newspapers and TV Stations
Activities performed
- Develop go-to-market strategy (online, offline & above the line)
- Setup & implementation of launch sprints methodology
- Execution of pre-launch campaigns (print, digital, offline activation campaigns)
- Execution of service launch
Key Results
- Broad national press coverage in all major newspapers and TV stations
- Number 1 app in App Store (category: travel)
- 3.000 users onboarded during the launch
- 25.000kms driven (paid) by users during the first week