CLIENT CASE | Shared Mobility | Poppy Mobility

Project goal:
Launch shared mobility service in Antwerp

1

NUMBER 1 TRAVEL APP IN APP STORE​

3.000

Users onboarded in first week

25.000

Paid KM's Driven By users in First Week

NATIONAL

Press coverage in all major newspapers and TV Stations

Activities performed

  • Develop go-to-market strategy (online, offline & above the line)
  • Setup & implementation of launch sprints methodology
  • Execution of pre-launch campaigns (print, digital, offline activation campaigns)
  • Execution of service launch
Poppy Mobility shared cars, kickscooters and scooters.

Key Results

  • Broad national press coverage in all major newspapers and TV stations
  • Number 1 app in App Store (category: travel)
  • 3.000 users onboarded during the launch
  • 25.000kms driven (paid) by users during the first week

Kickstart your growth

Atlasnine BV
+32 3 376 46 97
hi@atlasnine.com
Ankerrui 13, 2000 Antwerp - Belgium
MON-FRI 09:00 - 17:30