CLIENT CASE | Shared Mobility | Poppy Mobility
Project goal:
Launch shared mobility service in Antwerp
1
NUMBER 1 TRAVEL APP IN APP STORE
3.000
Users onboarded in first week
25.000
Paid KM's Driven By users in First Week
NATIONAL
Press coverage in all major newspapers and TV Stations
Activities performed
Develop go-to-market strategy (online, offline & above the line)
Setup & implementation of launch sprints methodology
Execution of pre-launch campaigns (print, digital, offline activation campaigns)
Execution of service launch
Key Results
Broad national press coverage in all major newspapers and TV stations
Number 1 app in App Store (category: travel)
3.000 users onboarded during the launch
25.000kms driven (paid) by users during the first week
Kickstart your growth
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